Trademark Guides

In-depth guides to trademark classes and state-by-state brand protection strategy. Written for founders and brand owners who need to understand the system before they file.

📚 64 guides
⚖️ Based on USPTO public data
🆓 Free, no login

Nice Class Guides

What class does your product belong in?
Filing Guide 9 min read

Nice Class 25 — Clothing & Apparel

Everything you need to know about registering a clothing or apparel trademark. What it covers, who files here, and how not to get rejected.

👗
Filing Guide 💻

Nice Class 9 — Electronics & Software

The most filed trademark class in the world. Hardware, software, apps, and every digital product starts here.

8 min read →
Filing Guide ☁️

Nice Class 42 — Software Services

SaaS brands, cloud platforms, hosted tech services. If your product runs in a browser, this is your class.

8 min read →
Filing Guide 🏪

Nice Class 35 — Business & Retail

Almost every consumer brand needs Class 35 for retail services — and most don't realize it until it's too late.

7 min read →
Filing Guide 🎬

Nice Class 41 — Entertainment & Media

For creators, entertainers, educators, and media companies. The class that powers the content economy.

8 min read →
Filing Guide 💄

Nice Class 3 — Cosmetics & Personal Care

Skincare, haircare, perfumes, and beauty brands all live here. One of the most litigated classes in consumer goods.

8 min read →
Filing Guide 💊

Nice Class 5 — Pharma & Supplements

Drugs, dietary supplements, and medical preparations. The most legally complex class — FDA and USPTO both apply.

8 min read →
Filing Guide 🍽️

Nice Class 43 — Food Services & Restaurants

Restaurants, cafés, hotels, and food delivery brands. McDonald's, Starbucks, and Marriott all start here.

8 min read →
Filing Guide 🏦

Nice Class 36 — Financial Services

Banking, insurance, fintech, and real estate. Where trust is the product and brand confusion is a systemic risk.

8 min read →

State-by-State Strategy

Market dynamics vary dramatically by state
CA

California

Strategy

The most competitive trademark state in the U.S. — tech brands, entertainment companies, and consumer goods all battle here.

9 min read →
NY

New York

Strategy

Fashion, finance, and some of the most aggressive trademark enforcement in the country.

8 min read →
TX

Texas

Strategy

Energy, tech, and a brand scene that's changing fast. Three distinct cities, three different trademark markets.

7 min read →
FL

Florida

Strategy

Tourism, healthcare, and a growing tech sector. Orlando, Miami, and the complex trademark landscape in between.

7 min read →
DE

Delaware

Education

60% of Fortune 500 companies incorporate here — but incorporation and trademark protection are entirely different.

7 min read →
WA

Washington

Strategy

Amazon and Microsoft call it home. The most tech-saturated trademark market outside of California.

7 min read →
IL

Illinois

Strategy

Chicago's consumer brands, food giants, and financial exchanges make this the Midwest's most diverse trademark market.

7 min read →
GA

Georgia

Strategy

Home to Coca-Cola, Chick-fil-A, Delta, and CNN. Atlanta's brand economy is bigger than most people realize.

7 min read →
MA

Massachusetts

Strategy

The world capital of biotech and life sciences. University spinouts, pharma brands, and Boston fintech all compete here.

8 min read →
NV

Nevada

Strategy

Las Vegas's hospitality machine and a growing tech sector. The most brand-intensive market per square mile in America.

7 min read →

International Markets

Filing guides for 24 countries + WIPO Madrid Protocol

Europe

EU
European Union (EUIPO)
9 min →
UK
United Kingdom
8 min →
DE
Germany
8 min →
FR
France
8 min →
ES
Spain
7 min →
IT
Italy
8 min →
NL
Netherlands (Benelux)
7 min →
CH
Switzerland
8 min →
SE
Sweden & Nordic
8 min →
PL
Poland
7 min →
PT
Portugal
7 min →
GR
Greece
6 min →
AT
Austria
6 min →
CZ
Czech Republic
6 min →

Americas

CA
Canada
8 min →
MX
Mexico
8 min →
BR
Brazil
8 min →
AR
Argentina
7 min →
CO
Colombia
7 min →
CL
Chile
7 min →
PE
Peru
7 min →

Asia-Pacific

CN
China
10 min →
JP
Japan
9 min →
IN
India
8 min →
AU
Australia
7 min →
KR
South Korea
8 min →
SG
Singapore
7 min →
HK
Hong Kong
8 min →
NZ
New Zealand
7 min →
TW
Taiwan
7 min →
ID
Indonesia
8 min →
VN
Vietnam
7 min →
TH
Thailand
7 min →
PH
Philippines
7 min →
MY
Malaysia
7 min →

Middle East & Africa

AE
UAE (Dubai)
8 min →
SA
Saudi Arabia
8 min →
ZA
South Africa
7 min →
IL
Israel
7 min →
TR
Turkey (Türkiye)
7 min →
EG
Egypt
7 min →
NG
Nigeria
7 min →
KE
Kenya
7 min →

International

🌐
Madrid Protocol (WIPO)
10 min →
📜
Paris Convention
8 min →

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