AMERICAN EXPRESS
"AMERICAN EXPRESS" is no longer active. Dead trademarks are generally available to file, but you should verify no similar active marks exist in the same class before proceeding.
AMERICAN EXPRESS is registered to cover promoting the use of credit and charge cards through the administration of incentive rewards programs and the offering of special offers and promotions of others to cardmembers in the metaverse and other virtual worlds.
American Express Marketing & Development Corp. is a growing brand with an established filing history, with 10 trademark filings on record (4 currently active), spanning 21 years of filing activity.
This application represents a software product and hosted service strategy (Classes 9 + 42) — the standard dual-class approach for SaaS brands, filed in March 2022, amid the post-pandemic brand-building boom. The 7-class strategy is typical of brands that sell both a product and operate their own retail or digital channel.
These marks may compete in overlapping trademark classes. Consult an attorney before filing a similar brand.