Data Report 2026-10-19 8 min read

Why Trademark Applications Fail: What Happened to 277,556 U.S. Filings

T
tmarkmetric Editorial
General information, not legal advice
Key Takeaways
  • › Of 277,556 U.S. applications filed January–June 2024, 56.0% had registered by September 30, 2026, 31.1% had been abandoned and 12.4% were still pending.
  • › Most abandonments weren't decided by an examiner or an opponent: 61.1% followed a missed or late response, and 31.9% a missing Statement of Use.
  • › Applications that drew an Office Action were abandoned 44.0% of the time, against 16.8% for those that didn't.
  • › Lost oppositions and failed appeals together account for about 2.5% of abandonments.
  • › These are TMarkMetric calculations from public USPTO data — not statistics published by the USPTO.

Ask why trademark applications fail and most people picture a refusal: an examiner who finds a conflicting mark, or a bigger company that files an opposition. The USPTO's own records tell a quieter story. We followed every U.S. application filed between January 1 and June 30, 2024 — 277,556 of them — to September 30, 2026, and looked at how each one ended.

The short version: about a third were abandoned, and most of those died because a deadline passed. Examiners' refusals and opponents matter, but far less often than silence.

Where 277,556 Applications Ended Up

Outcome by September 30, 2026ApplicationsShare
Registered155,48356.0%
Abandoned86,38231.1%
Still pending34,30412.4%
Other (registered then cancelled, unclear status)1,3870.5%

Some of the pending applications will still be abandoned, so the final rate for this cohort will end up higher. Part of the reason it isn't finished: an approved intent-to-use application can stay open for up to three years after its notice of allowance while the owner proves use.

Why They Were Abandoned

Every abandoned application carries a status code that records how it ended. Here is how the 86,382 abandonments break down:

How the application endedUSPTO statusApplicationsShare of abandonments
No response, or a late response, to an Office Action60252,77861.1%
No Statement of Use filed (intent-to-use)60627,55331.9%
Withdrawn by the applicant (express abandonment)6012,2592.6%
Lost an opposition or other inter partes case6041,8732.2%
Withdrawn by the applicant after publication6058000.9%
Incomplete response6005660.7%
Refusal upheld on appeal6032350.3%
Petition to revive denied6142270.3%
Petition to revive filed, not yet decided612610.1%
Defective Statement of Use607300.0%

Two lines account for 93.0% of everything. The first, "failure to respond or late response", is what happens when an Office Action's deadline passes without an answer — three months, or six with a paid extension. The second applies only to intent-to-use filings: the USPTO approved the mark, but the owner never filed proof that it was in use. 20.6% of all intent-to-use applications in the cohort ended this way.

The data records how each application ended, not why the owner let it go. Some applicants abandon on purpose — a product is dropped, a rebrand happens, an Office Action shows the mark can't be saved and answering it isn't worth the cost. Others may simply have missed the deadline. The status code can't tell those apart, so we describe these as deadlines that passed, not as mistakes.

An Office Action Changes the Odds

Applications filed Jan–Jun 2024ApplicationsAbandoned by Sept. 2026
Got at least one Office Action145,75544.0%
Got no Office Action131,80116.8%
Got a final refusal18,18745.8%
Got no final refusal259,36930.1%

An Office Action roughly multiplies the chance of abandonment by 2.6. That is partly the substance of the objection — some marks can't be registered as filed — and partly the deadline it creates. Either way, the practical lesson is the same: the day an Office Action arrives, put its response date somewhere you can't miss it. Our deadline calculator works it out from the issue date and gives you a calendar file.

Filing Basis Matters More Than Anything Else

Filing basis (as filed)ApplicationsRegisteredAbandoned
Already in use — Section 1(a)139,55975.2%20.7%
Intent to use — Section 1(b)131,77735.2%42.7%
Foreign application or registration — Section 445,23376.2%14.1%

Filing on intent to use protects a name before launch, and it's often the right call. But it adds a second hurdle after approval, and many products never launch under the name that was filed. Of the intent-to-use filings, 42.7% were already abandoned by September 2026 — about twice the rate for marks that were in use when filed — and a large share of the rest were still in their Statement of Use period.

What Doesn't Matter as Much

Logos and plain word marks were abandoned at almost the same rate: 31.5% for standard-character marks, 31.4% for designs with words, 23.0% for designs with no words. Applications covering three or more classes were abandoned slightly less often (26.2%) than single-class ones (31.5%), even though, as our Office Action report shows, they draw more objections. The records don't say why.

Abandonment by Class

Among single-class applications, these classes had the highest and lowest abandonment rates (classes with at least 300 applications):

ClassWhat it coversApplicationsAbandoned
38Telecommunications79343.5%
34Tobacco & vaping1,53542.3%
32Beer & non-alcoholic drinks2,29940.5%
25Clothing, footwear & headwear21,18839.1%
30Coffee, bakery & staples5,59138.5%
33Wine & spirits3,58737.6%
ClassWhat it coversApplicationsAbandoned
20Furniture8,68722.9%
12Vehicles4,72222.4%
27Carpets & floor coverings1,01821.7%
11Lighting, heating & appliances6,77321.6%
6Metal goods2,37120.7%
26Lace, ribbons & hair accessories2,30919.5%

Drinks, food, tobacco and clothing sit near the top; furniture, vehicles, lighting and metal goods near the bottom. The data shows the pattern, not its cause.

Abandoned Isn't Always Final

An application abandoned because a response or Statement of Use was missed can be brought back with a petition to revive, if the delay was unintentional and the petition is filed within two months of the notice of abandonment. In this cohort, 9,838 applications (3.5%) had a petition to revive granted at some point, and 6,982 of them were registered or still pending at the end of September 2026. The median abandoned application in the cohort died 12.4 months after filing.

How We Counted

  • Who's counted: every U.S. application with a filing date between January 1 and June 30, 2024. Madrid Protocol filings (Section 66(a), serial numbers starting with 79) are excluded because they follow a different process.
  • Outcome: each application's USPTO status code on September 30, 2026, grouped with the USPTO's own live/dead indicator from its status code table: registered, abandoned, pending, or other.
  • Reason: the USPTO status description for abandoned applications (codes 600–609, 612 and 614).
  • Office Action and final refusal: at least one non-final action (event codes GNRT/CNRT) or final refusal (GNFR/CNFR) in the prosecution history, as in our Office Action report.
  • Filing basis: the basis claimed when the application was filed. An application that claimed intent to use for any goods or services counts as 1(b).
  • Revival: a "petition to revive — granted" event (PETG) in the prosecution history.
  • What the data can't show: why an owner stopped. A missed deadline and a deliberate decision to drop a mark produce the same record.
Data sources

Bulk data is updated daily by the USPTO; figures here are fixed at September 30, 2026. They are our calculations, not statistics published by the USPTO. Links checked 19 October 2026.

Disclaimer: This article is for informational purposes only and does not constitute legal advice. Consult a licensed trademark attorney for guidance specific to your situation.

Continue Reading

Data Report 8 min
Office Action Rates by Class How often the USPTO pushes back, class by class, for 2024 and 2025 filings. Read →
Filing Guide 8 min
How to Respond to a Trademark Office Action Office action response strategies — likelihood of confusion, descriptiveness, specimen issues. Read →
Legal Concepts 6 min
Trademark Abandonment: How Marks Die When trademarks go abandoned — non-use, failure to respond, and how to revive a dead application. Read →